Chas Everitt's Constantia office secures five more premium internet domains

Last week the Chas Everitt Constantia franchise secured five more premium internet domains to further enhance their dominant search engine rankings. While we lead the race to position ourselves on Google's 'top ten' first page of results on Constantia searches we have no intention of taking this for granted and have acquired these domains for a very exciting new strategic campaign starting in May.

We have teamed up with a leading professional SEO company to further enhance our overall position in a wider array of searches beyond those that are the most popular. We are also making sure we cover additional languages with a focus on the increased international attention we expect for this area stimulated by the 2010 world cup.

In addition to www,Constantia.co.za, Chas Everitt also owns www.Constantiaberg.co.za as well as www.Constantiaberg.com and www.Constantiaberg.info for good measure. Adding to the veritable arsenal of domains that include www.ConstantiaEstates.co.za and www.ConstantiaRealEstate.co.za which attracts excellent overseas traffic.

The sites www.ConstantiaHomes.co.za and www.ConstantiaHouses.co.za are going to be used to feature prime listings in the Chas Everitt International Collection.

A focus on investment properties will be structured around www.ConstantiaInvestments.co.za which a company with a similar name recently offered Chas Everitt a substantial amount of money to acquire.

With www.PropertyConstantia.co.za and www.ConstantiaLifestyleEstates.co.za backing up the others it is little wonder that when opposition companies have to find a Constantia website to register there are slim pickings to choose from.

The lifestyle and security estates in the Constantiaberg area have been well covered as well!

Stonehurst Estate www.StonehurstEstate.co.za
Silvertree Estate www.Silvertree.co.za
Steenberg Estate www.PropertySteenberg.co.za
Silverhurst Estate www.SilverhurstEstate.co.za

Chas Everitt also announced it's participation in the new national community website structure eTowns and secured the domain www.Constantiaberg.eTowns.co.za with the right to all the town domains that fall within the Constantiaberg area.

André de Villiers
BA (Rhodes), CRS(SA), CIEA
Member of the Institute of Estate Agents
NATIONAL MARKETING MANAGER
Cell: +27 83 2300549
www.ChasEveritt.co.za

Innovative Leaders in Marketing Real Estate on the Internet Chas Everitt Launches Array of New Web Based Facilities

Using the latest Google technologies Chas Everitt now facilitates property listings in 44 languages on their websites in addition to street and satellite mapping! 

Motivated by the 2010 World Cup, Chas Everitt has introduced a Google based translation facility embedded in our website featuring 44 languages as well as a convenient mapping facility (with satellite) on ChasEveritt.co.za and ChasEveritt.co.uk - This facility will be phased in on over 100 of Chas Everitt's various local regional and district websites over the next month. 

So if you are looking for a charming farm in Clocolan in the Free State for only R2 200 000 and you want to read about it in Lithuanian, be our guest; Ūkių yra 4 miegamieji namas su Laikyti kambariai, arklių paddocks, drėkinimo nuo upės, mineralinio vandens iš kalnuose ir idealiai plėtrai. Didžiosios potencialą turizmo paskirties or go to http://www.chaseveritt.co.za (Web ref: 446518)  And while you are there, click on the map to change your view to a satellite image.  Clocolan is really looking like a great buy in any language! 

In addition Chas Everitt has partnered with another leading internet service provider to initiate a multiple website structure that will be marketed under a label called eTowns.co.za that will allow fully interactive mapping and accurate property location allowing property searches from national to street level.  This will promote the sale of properties marketed in less well known areas as current text based website search structures obviously favour more well known towns and areas.  

A strong focus of the eTowns website strategy will be the ability to share the technology and marketing exposure with local organisations and businesses creating a highly focused community based marketing opportunity.

A number of other innovative new technologies are already planned including a new Chas Everitt product called "HandShake" that will allow cross marketing of competitor properties on Chas Everitt's websites on an agreed reciprocal basis. 

In the words of Chas Everitt CEO Berry Everitt, "We are totally committed to preserving our well deserved reputation as South African leaders in the application of technologies that serve the interests of buyers and sellers as well as our agents.  At a time when many company's have slashed R&D budgets we are also proud to be launching the the second phase of Nuclei that will fully integrate sales and marketing activities to a professional level that has never before been realised in South Africa.  While it is very difficult to briefly detail the advantages of the Chas Everitt Nuclei information management system it creates a common operating system that includes every aspect of sourcing, managing and marketing properties with the single objective of delivering the highest levels of professional service to our clients.  Living in a globally interconnected world the full advantage of the international focus that South Africa will enjoy as a result of the World Cup will rival the attention we enjoyed when Nelson Mandela walked free and it is my team's goal to ensure that Chas Everitt clients ride that beneficial wave of exposure that will benefit us for next decade."

 

 

André de Villiers
BA (Rhodes), CRS(SA), CIEA
Member of the Institute of Estate Agents
NATIONAL MARKETING MANAGER

 

Tommy Todd Awarded Chas Everitt Agent of the Month

While many in real estate are bemoaning the property market conditions it has been an excellent summer season so far in the Simonstown area for Tommy Todd of Chas Everitt who was awarded the Agent of the Month Award for the property group.

With a spread of sales, from a sea view plot for R535,000 to a mountain side four bedroomed home for R4,000.000, Tommy has been knocking up sold boards in the last three months like the word recession doesn't exist.

According to Tommy buyer activity has been increasing consistently and there are plenty of cash buyers out there interested in well priced homes. The gap between sellers and buyers expectations remains significant and some properties in the area have achieved 20% below their asking prices. Higher priced properties in the area are still sitting on the market for lengthy periods. It is extremely important in current market conditions to ensure that your property is realistically and competitively priced if you wish to see it move in the short term" says Tommy.

According to Tommy there are three essential reasons for his achievement; attitude enthusiasm and competitive pricing. "Get your price right means getting it competitive but that still requires an agent who is eager and enthusiastic to take your property to market," says Tommy.

Principal of the Chas Everitt False Bay franchise Andre de Villiers applauded Tommy's approach to property. "Tommy is a career agent and an enormous value to the morale of my agents because he is always positive and realistic and has an engaging dry humour. When Tommy experienced trying months with negotiations that were not fruitful his spirit was always up. Tommy's service driven attitude epitomizes real estate professionalism," said de Villiers

Tommy can be contacted at Chas Everitt International's False Bay office on 021 7841630

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Published by André de Villiers
BA (Rhodes), CRS(SA), CIEA
Member of the Institute of Estate Agents
NATIONAL MARKETING MANAGER
Cell: +27 83 2300549
Office: +27 21 8015254
Skype: pugard
Email: andre@cei.co.za

Grass is Greener Back Home!

From Andre de Villiers - Chas Everitt Cape Town Regional Chairman

Chas Everitt offices in the Western Cape have reported an increase in returning South Africans due to the poor economic circumstances abroad. There has also been a marked downturn in South Africans selling because they are emigrating.

Both of these factors are having a positive effect on the property market and returning South Africans particularly are stimulating the already strong rental market. While there still seems to be substantial pessimism about economic and political conditions here returning South Africans are basically at one that conditions are worse overseas with most of them confirming a desire to rather face difficult times here than abroad.

Jack Mullin who recently returned and rented a property through Chas Everitt in False Bay mused that it was like wanting your mother when you are not feeling well, "it may not be rational but it just feels better" he said.Most returning South Africans are from the UK and Ireland where they warn those planning on going abroad to work to think twice. Jobs are increasingly scarce and there are signs of growing intolerance in the UK towards foreigners that are seen to be taking jobs away from locals - particularly more menial work.

A number of sellers who had initially planned to emigrate have postponed plans and taken their properties off the market as it has become increasingly clear that their expected prices are unlikely to be achieved. I will ascertain the degree to which this is being experienced nationally at our annual company convention next week and will edit this post on my return but I will not be suprised if it is indeed a national trend.

Andre de Villiers